Apple’s Macintosh computers turned 30 on Jan. 24 this year, and to celebrate the event Apple shot a new commercial highlighting the amazing personal computer. In an impressive feat of ingenuity, the commercial was shot in one day and solely used the iPhone 5s. Starting with the sunrise in Melbourne, Australia, videos were shot and “beamed in real time via satellite or cellular signal to a command center in Los Angeles,” according to Apple.
Initially, the cinematographers doubted the prowess of the mobile phones video capabilities. But by the end of the day, their minds had been changed. “But the more test shooting they did leading up to January 24, the more they realized the camera in the iPhone 5s would meet their very high standards,” states Apple. The commercial was shot on the 30th anniversary of the Macintosh’s launch, which was announced with another iconic commercial directed by Ridley Scott. This time around, Apple used Scott’s son Jake Scott to direct the commercial.
“There’s a sense of liberation about being able to tell these stories with this device, to explore it and investigate it — to see what the iPhone is capable of, and then to push it and stretch it,” said Scott.
Scott employed Angus Wall, one of Hollywood’s most elite editors, and a team of 21 editors to compile over 70 hours of footage. They took the raw footage and brought it together into a cohesive story, told with an original score written for the commercial, the recording of which was of course filmed with an iPhone and is part of the commercial. Check out the video below.
Apple Macintosh Commercial Uses Only iPhone 5s For 'Stunning' Shoot [VIDEO]
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