European culture was the clear inspiration for the colorful runway show from Spain born brand, Desigual. The happy attitude of spring was conveyed in their signature use of bright colors and vivid prints.
Florals, tie-dye and stripes captured the essence of joy and put the fun back into fashion. Speaking backstage on behalf of the brand was their managing director Manel Jaderque.
With his background in business he shared with IBTimesTV the challenges and rewards of the brands journey to becoming a global brand. Like the models walking the runway the collection showed that there is nothing more global than a smile.
Desigual Spring 2014: Color Explodes On The Runway At New York Fashion Week [VIDEO]
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